Flash Lite

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Great digital experiences drive customer growth.

I can say that the countdown has officially begun: T - 1 year.

In early February, 2007, Heather, the kids, and I expect to be moving to Australia as I begin my studies in the field of interactive multimedia technologies at Edith Cowan University in Perth. Until that time, I will continue to research the latest trends in digital technology, especially relating to mobile devices.

The latest Adobe (formerly Macromedia) newsletter arrived in my inbox this morning, providing me with some of the juicy tidbits on how Flash Lite is being used in cell phones and MP3 players. The slideshow presentation for this product showed just how much the field of mobile digital content is growing. Information like this excites me because this is a field that I believe will see explosive growth worldwide, especially in east Asia where virtually everybody has a cell phone, an MP3 player, a PDA, or a combination of the three.

The key idea coming from this presentation was simply this: Great digital experiences drive customer growth. People want to have applications on their devices that are not only useful, but fun to use, as well. There are lots of competing products out there, so making yours stand out by implementing a compelling user experience is going to be key.

I'm really hoping to get involved in this field when I complete my studies. Hopefully, today's post will be a step in leading my thinking in the right direction. And Adobe doesn't sound like a bad company to work for, does it?