It's been a while since I posted to this blog (notwithstanding the post about the Da Vinci Code that I just made). The reason is that I've been reading a couple books about Google and the search game on the Internet, and I finally finished last night. Let's see if I can make any startling conclusions (yeah, sure!)
The first of the two books,
The Google Story by David Vise and Mark Malseed, is a look at the company Google and its two founders, Larry Page and Sergey Brin. Without being too judgemental, the writers (primarily Vise) look at how the vision of Page and Brin set off a conceived plan to make all the world's information available for free (for the most part). That is a bold plan. And frankly, it's quite exciting.
From this book, I particularly took interest in a few quotes. For instance,
Sergey Brin is quoted on page 68 saying, "
A perfect search engine will process and understand all the information in the world... That is where Google is headed." In the infamous
Playboy interview in 2004, Brin went on to say, "
The solution isn't to limit the information you receive. Ultimately you want to have the entire world's knowledge connected directly to your mind" (see photo section of the book, second-last page).
Eric Schmidt, Google's CEO, stated that "
... the right model is to think of all the world's information in the equivalent of an iPod... you are carrying all that information with you..." (p. 256). But perhaps the future doesn't stop there, for Brin has the final word of this book: "
Perhaps in the future, we can attach a little version of Google that you just plug into your brain... then you'd have all of the world's knowledge immediately available, which is pretty exciting" (p.292). All of which is heady stuff to imagine.
The second of the two books,
The Search by John Battelle, takes a slightly different approach to the same larger issue. Google plays the starring role once again, but Battelle focuses on the idea of search itself in an age when people have come to expect that any information they could possibly want is available to them... if only they can find the right way to access it. Battelle coins a term, the "Database of Intentions." In essence, the process of searching for information on Google, Yahoo, or any other search engine is to display our intent - what is it that we want to find. By doing so, we leave a trail of our intentions through what is known as our clickstream (our history of searches on the World Wide Web).
Not to put too fine a point on it, but the most basic idea I take from these books is that we are moving into a new age, where we have come to expect that we can and should be able to know anything that we want to know at any given time. We aren't there yet; Google is only just beginning its efforts in this field, and it will take decades if not longer before we begin to come close to a full index of human knowledge.
I like how Battelle points out the grander intention behind Google's effort. Recalling Eric Schmidt's own words, "Google wants to help you find anything," (p.249), the point is made that text searches are only one aspect of the kind of information waiting to be indexed, searched, and found. There are videos, including people's own home videos (try Google Video); music (think Napster, then iTunes); and don't forget objects -- '
where are my keys?' In other words, we are in the process of creating a database of
total knowledge.
Isn't that omniscience? Isn't that getting closer to a concept some people would call
God? Is Google building the stairway to Heaven?
Or is it all a pipe dream? Can we ever hope to have all the world's information available upon request? And what would we do if we ever did reach that point?
If you find yourself thinking about these questions, you aren't the only one.
As an addendum to this post, I'd like to add a couple links. One is to a Google video of
David Vise discussing his book. Additionally, there is a short preview of a clip on Google with
Eric Schmidt predicting what the future holds, and it reminds me of what I said about the digital world consciousness. As well, John Battelle has his
Searchblog, which continues the dialogue he began in
The Search.
One more link I wish to post is to
CNET News. If you click on one of the news tabs at the top (dark red buttons), you can see a graphic that displays various news headlines juxtaposed so that you may try to see relationships between hot tech stories. I think this is brilliant.